Mind Dream Theater
Website Design & Branding
Season 2 July 2026 - TBD (Coming Soon)
Website Design, User Experience, Graphic Design, Illustration, Branding & Logo
As the in-house multi-hyphenate designer for MDT, I was really blessed to be working with co-artistic directors Allyson Dwyer and Jerrod Jordahl, because they encouraged me to have a lot of artistic freedom and to delve into the dreamy and murky waters of the subconscious. For the first few months, we focused on MDT’s mission statement, branding, and logo. We wanted the design to be memorable yet flexible for each season’s design to take over and redefine. As an audio theater, it should feel fluid and liberating, the same as listening to your favorite foreign song, so it became natural to pair joyful pastels and dreamy gradients, with the whimsy of sketched cloud motifs and the solid and distinguished strokes of a good serif font.
IT IS HAPPENING AGAIN is the collaged effort of seven artists also asking themselves to dream and think of repeatable loops, cycles to break, and possibly the optimism to encounter another era with the eerie peace knowing you’ve been here before.
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